Creative direction connecting Off the Rack Market’s social presence, event experience, apparel, and website.

As Creative Director, I create social flyers, in-person signage, apparel designs, vendor maps, print materials, countdown graphics, event-day graphics, and social media concepts.

I ideated and created the brands overall look, logo, color palette and messaging since the the brand has started. I worked with the owner to develop what Off the Rack meant and represented its core values through visuals.